ART 418 · Charleston Southern University · Fall 2026

Readings

26 readings · 15 of 28 classes

Everything the term assigns, in the order it is read. The ones the library holds open in the same reader the rest of the house uses, and remember where you stopped; the ones it does not open outward, at the address the ledger records. Each block says which class it is read for.

August3 readings

Wed Aug 26 · Design Practice and Process

Mon Aug 31 · Version Control, and Design Practice in the Age of New Mediums

  • Creative Strategy and the Business of Designthe rest of chapter 1, from Segmentation to the end, 12 pp.Douglas DavisHOW Books, 2016

September11 readings

Wed Sep 2 · Product Research Workshop

  • Practical Design Discoverychapter 1, Discovery Defined, 16 pp.Dan BrownA Book Apart, 2017

Wed Sep 9 · Should designers design?

  • Design Is a Jobchapters 1 and 2, 22 pp.Mike MonteiroA Book Apart, 2012
  • Creative Strategy and the Business of Designchapter 10, the eleven questions a creative brief should answer, 12 pp.Douglas DavisHOW Books, 2016

Mon Sep 14 · Process: Discovery

  • Practical Design Discoveryfrom chapter 2, Frame the Problem: the sections on problem statements and project objectives, 10 pp.Dan BrownA Book Apart, 2017
  • Just Enough Researchfrom chapter 6, Competitive Research, and chapter 9, Quantitative Research: 14 pp. in allErika HallA Book Apart, 2013
  • Just Enough Researchfrom chapter 5, User Research: interview structure and conducting the interview, 12 pp.Erika HallA Book Apart, 2013

Wed Sep 23 · Process: Definition

  • Creative Strategy and the Business of Designchapters 5 and 6, ending with the Creative Strategy Framework, 24 pp.Douglas DavisHOW Books, 2016

Mon Sep 28 · Brand: Storytelling

  • Creative Strategy and the Business of Designchapter 8, Finding the Gold: turning data and insights into creative business solutions, 14 pp.Douglas DavisHOW Books, 2016
  • Practical Design Discoveryfrom chapter 3, Set the Direction: assertions, principles, concepts, and Focus on a Solution, 10 pp.Dan BrownA Book Apart, 2017
  • The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypeschapter 1, the archetype argument, 10 pp.Margaret Mark, Carol S. PearsonMcGraw-Hill, 2001

Wed Sep 30 · Creative Brief Studio

  • Creative Strategy and the Business of Designchapter 7, the advanced strategy session, 12 pp.Douglas DavisHOW Books, 2016

October7 readings

Mon Oct 5 · Seeing and Being Seen

  • Ways of Seeingepisode 2, Nude or Naked, watched before class, 30 minJohn BergerBBC, 1972Watch now ↗
  • The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypeschapter 2, the twelve archetypes; a third of it tables and case stories, about 12 pp. of textMargaret Mark, Carol S. PearsonMcGraw-Hill, 2001

Wed Oct 7 · Brand: Storytelling Workshop

  • Creative Strategy and the Business of Designchapter 12, Sell Without Selling, 14 pp.Douglas DavisHOW Books, 2016

Wed Oct 21 · Brand Systems: Tokens and Rules

  • Creative Strategy and the Business of Designchapters 9 and 11, leading the client, and aligning target, channel, and messages, 20 pp.Douglas DavisHOW Books, 2016
  • Atomic Designvideo, 30 minBrad FrostWebdagene, 2014Watch now ↗

Mon Oct 26 · Brand Systems: Voice and Language

  • Don't Call It Thatthe opening sections of the workbook, through the first naming exercise, 24 pp.Eli AltmanNo Picnic Press, 2019

Wed Oct 28 · Testing the System with AI

November5 readings

Mon Nov 2 · System Review Studio

Mon Nov 9 · Design for Meaning: Storytelling, Mythology, and Meaning

  • The Brand Gapthe first two disciplines, Differentiate and Collaborate; illustrated and fast, 14 pp. of textMarty NeumeierNew Riders, 2006
  • The Hero with a Thousand Facesfrom the Prologue, The Monomyth: the hero's journey in brief, 12 pp.Joseph Campbell1949
  • The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypesthe opening of chapter 16, The Artichoke: uncovering the archetypal meaning of your brand, pp. 265-274Margaret Mark, Carol S. PearsonMcGraw-Hill, 2001
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