ART 418 · Session 17 of 28 · Part II · Brand as Foundation

ART 418 17: Brand Systems: Voice and Language

Monday, October 26

The written side of the system: voice, naming, and the rules that govern copy. The storytelling strand from Sep 28, written down as rules this time.

0 of 2 read

The reading

  1. The brief
  2. Don't Call It Thatthe opening sections of the workbook, through the first naming exercise, 24 pp.

The written side of the system: voice, naming, and the rules that govern copy. The storytelling strand from Sep 28, written down as rules this time.

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