ART 418 · Session 05 of 28 · Part I · Brand from Business Data
ART 418 05: Should designers design?
Wednesday, September 9
The debate over what designers do now: Soleio on designers who ship, Monteiro on design as a job, and how fast the ground is moving.
0 of 3 read
The reading
- The brief
- Design Is a Jobchapters 1 and 2, 22 pp.
- Creative Strategy and the Business of Designchapter 10, the eleven questions a creative brief should answer, 12 pp.
Due
- The audience% of the course
Handed out
- The problem statementdue Monday, September 14
- The pitch and proposaldue Monday, September 21
The debate over what designers do now: Soleio on designers who ship, Monteiro on design as a job, and how fast the ground is moving.