Sessions28
  1. Part IBrand from Business Data
  2. 01Mon Aug 24Kickoff and Introductions
  3. 02Wed Aug 26Design Practice and Process
  4. 03Mon Aug 31Version Control, and Design Practice in the Age of New Mediums
  5. 04Wed Sep 2Discovery Workshop
  6. Sep 7No class
  7. 05Wed Sep 9The Process So Far
  8. 06Mon Sep 14Pitch Studio
  9. 07Wed Sep 16Pitch Studio: the recording
  10. 08Mon Sep 21Should designers design?
  11. Part IIBrand as Foundation
  12. 09Wed Sep 23Process: Definition
  13. 10Mon Sep 28Brand: Storytelling
  14. 11Wed Sep 30Creative Brief Studio
  15. 12Mon Oct 5Aesthetics and the Moodboard
  16. 13Wed Oct 7Standing Apart
  17. Oct 12No class
  18. 14Wed Oct 14Milestone 2: brand explorations
  19. 15Mon Oct 19Design Systems
  20. 16Wed Oct 21Brand Systems: Tokens and Rules
  21. 17Mon Oct 26Brand Systems: Voice and Language
  22. 18Wed Oct 28Testing the System with AI
  23. 19Mon Nov 2System Review Studio
  24. 20Wed Nov 4Milestone 3: the brand, presented
  25. 21Mon Nov 9Design for Meaning: Storytelling, Mythology, and Meaning
  26. 22Wed Nov 11Product-Market Fit
  27. 23Mon Nov 16Brand Book Studio
  28. 24Wed Nov 18Build Session 1
  29. 25Mon Nov 23Guest speaker, to be announced
  30. Nov 25No class
  31. 26Mon Nov 30Build Session 2
  32. 27Wed Dec 2Milestone 4: the brand book and the landing page
  33. 28Mon Dec 7Milestone 4, day two, and Wrap-Up

ART 418 · Session 05 of 28 · Part I · Brand from Business Data

ART 418 05: The Process So Far

Wednesday, September 9

Where the process stands, and what a brief is for: a brief exists to make the work better than it would be without one, and it fails without a target. Your three audiences are due today, turned in on Blackboard.

0 of 4 read

Click the slides, then arrow keys. F for full screen.Open in its own tabThe slides as a PDF

Read before this class

  1. The brief
  2. Practical Design Discoverythe rest of chapter 2, Frame the Problem: the sections on problem statements and project objectives, 10 pp. Taught Sep 2; read it now that you have heard it.
  3. Just Enough Researchchapter 6, Competitive Research, and chapter 9, Quantitative Research: 14 pp. in all. The two hardest lines of the audience form, what they use today instead and what that costs them, come from these.
  4. Creative Strategy and the Business of Designchapter 10, the eleven questions a creative brief should answer, 12 pp. Read it as a form: it is the one you fill in on Sep 30.

Due

Materials

Templates for the brief and the pitch

  • The creative briefThe document you drafted last week. Section 15, the deliverables, the dated milestones and the budget, is your next-steps slide already written.
  • The pitch: the fill-in formThe ten slides in Brown's five sections, with the next-steps worksheet behind them.

Hand-ins

Reference

Assigned today

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