ART 418 · Session 22 of 28 · Part II · Brand as Foundation
ART 418 22: Product-Market Fit
Wednesday, November 11
What fit means and how a brand argues for it: the offer, the price, the channels, and the signal you would accept as proof. The argument gets written into the brand book as its go-to-market chapter, and the landing page is where it becomes real.
0 of 1 read
What fit means and how a brand argues for it: the offer, the price, the channels, and the signal you would accept as proof. The argument gets written into the brand book as its go-to-market chapter, and the landing page is where it becomes real.
Class 22 of 28, ART 418, The Business of Design, Charleston Southern University, Fall 2026.