ART 418 · Session 11 of 28 · Part II · Brand as Foundation
ART 418 11: Creative Brief Studio
Wednesday, September 30
The pitch becomes the brief, in the room. The first half of class distills your pitch into the two-page creative brief that answers Davis's eleven questions; the second half starts the exploration while the brief is still warm. You leave with the brief turned in and the first references pinned.
0 of 2 read
The reading
- The brief
- Creative Strategy and the Business of Designchapter 7, the advanced strategy session, 12 pp.
Due
- The creative brief% of the course
Handed out
- The explorationsdue Wednesday, October 14
- The explorations, in progressdue Wednesday, October 7
The pitch becomes the brief, in the room. The first half of class distills your pitch into the two-page creative brief that answers Davis's eleven questions; the second half starts the exploration while the brief is still warm. You leave with the brief turned in and the first references pinned.