ART 418 · Session 19 of 28 · Part II · Brand as Foundation

ART 418 19: System Review Studio

Monday, November 2

The whole system gets a desk review: brand data, rules, instructions, and the skills built for the machine, read as one thing before the brand stands up Wednesday. Then the room is studio time, and the brand is what gets worked on.

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The reading

  1. The brief
  2. This is the best time in history to be a designervideo, 55 min
  3. Ways of Seeingepisode 4, The Language of Advertising, 30 min

Due


The whole system gets a desk review: brand data, rules, instructions, and the skills built for the machine, read as one thing before the brand stands up Wednesday. Then the room is studio time, and the brand is what gets worked on.

0:00–0:00