ART 418 · Session 12 of 28 · Part II · Brand as Foundation
ART 418 12: Seeing and Being Seen
Monday, October 5
Berger's Ways of Seeing, the week your direction becomes a brand. Episode 1 is screened in class: reproduction changed what an image is. Episode 2 is watched before class, and the discussion is how brands look at people and how people are taught to be looked at. The whole series is on the Internet Archive. Episode 3, Possessions, is optional, and episode 4 returns as reading in Part 2.
0 of 3 read
The reading
- The brief
- Ways of Seeingepisode 2, Nude or Naked, watched before class, 30 min
- The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypeschapter 2, the twelve archetypes; a third of it tables and case stories, about 12 pp. of text
Berger's Ways of Seeing, the week your direction becomes a brand. Episode 1 is screened in class: reproduction changed what an image is. Episode 2 is watched before class, and the discussion is how brands look at people and how people are taught to be looked at. The whole series is on the Internet Archive. Episode 3, Possessions, is optional, and episode 4 returns as reading in Part 2.