ART 418 · Session 08 of 28 · Part I · Brand from Business Data
ART 418 08: Milestone 1: the pitch
Monday, September 21
Twenty pitches, three minutes each, standing: the product in one line, the problem you found, the audience you chose with evidence rather than assertion, and the ideas you want to carry into the brand. The one-page proposal you hand in carries the detail, and that page is what a client sees before any work starts. A pitch the room cannot follow is sent back and re-presented at the top of Wednesday.
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Due
- The pitch and proposal% of the course
Twenty pitches, three minutes each, standing: the product in one line, the problem you found, the audience you chose with evidence rather than assertion, and the ideas you want to carry into the brand. The one-page proposal you hand in carries the detail, and that page is what a client sees before any work starts. A pitch the room cannot follow is sent back and re-presented at the top of Wednesday.