ART 418 · Session 02 of 28 · Part I · Brand from Business Data
ART 418 02: Design Practice and Process
Wednesday, August 26
An overview of design process and design practice.
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The reading
- The brief
- That Was Then, and This Is Now: But What Is Next?the essay, 8 pp.
- Creative Strategy and the Business of Designforeword and chapter 1 through Segmentation; the close reading is chapter 1, 20 pp.
Handed out
- The semester project
- Personal statement, first passdue Monday, August 31
An overview of design process and design practice.