ART 418 · Session 03 of 28 · Part I · Brand from Business Data
ART 418 03: Version Control, and Design Practice in the Age of New Mediums
Monday, August 31
Twenty-five minutes on GitHub Desktop, and you set up the project repository in class. Then the lecture: how new mediums have changed design work, from the printed page to AI, and what design thinking is. Your personal statement is due today, turned in on Blackboard.
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Read before this class
- The brief
- Creative Strategy and the Business of Designthe rest of chapter 1, from Segmentation to the end, 12 pp.
Materials
- Templates for framing, audience, and the briefEvery template printed in a book you were assigned, with the authors' own worked examples.
- The worksheets, three pages to printThe problem framing canvas, the five whys ladder, and the problem statement check.
- Jan Tschichold, The New Typography, 1928The full book, in our collection. The plates in the lecture come from it.
- William Morris, Hopes and Fears for ArtMorris answering the machine, in our collection.
- Wassily Kandinsky, Concerning the Spiritual in ArtIn our collection. The painting in the lecture is his.
- Herbert Simon, The Sciences of the Artificial, 1969Where the definition of design thinking quoted in class comes from. Internet Archive, not our collection.
Assigned today
- The audiencedue Wednesday, September 9