The audience, the form

Copy the blank form into section 2 of your BRIEF.md and fill it in three times, once per audience. Then write the lean. Every line that is a guess gets a ? at the end. A guess is allowed on Sep 9. An unmarked guess is not.

What it is graded on: three real groups, each specific enough to name three people in; what each uses today instead of your product; what that costs them; and a lean with a reason.

The blank form

Audience 1: (name the group in five words or fewer)

• Who they are. Role, setting, and what makes them a group.
• How I know they exist. A source: a count, a job board, a forum, a person.
• The problem it would solve for them. In their words, not the product's.
• What they use today instead. The workaround. Name it.
• What that costs them. Time, money, risk, a lost argument. A number if you have one.
• How I would reach five of them this month.

Audience 2:

(same six lines)

Audience 3:

(same six lines)

The lean

• I lean to audience __ because .
• The one thing that would change my mind:

Where to see one filled in

Not here. A filled-in form teaches the sentence that was already written in it, and the form is not the hard part; the evidence is. The demonstration is the deck shown in class, /lecture/art418-pitch-example.html, which runs an invented company all the way through the same forms in the same order and marks every invented figure with a dagger. Read it for the shape, and read slide 15 twice: it is the one that says which parts a demo is allowed to make up and your hand-in is not.