ART 418 · Session 06 of 28 · Part I · Brand from Business Data
ART 418 06: Process: Discovery
Monday, September 14
The technical side of brand: brand infrastructure, brand platforms, house of brands, and how the pieces fit together, with Hall on how you go and ask people things. Your problem statements are on the table today, each framed for the audience you chose and argued against the evidence.
0 of 4 read
The reading
- The brief
- Practical Design Discoveryfrom chapter 2, Frame the Problem: the sections on problem statements and project objectives, 10 pp.
- Just Enough Researchfrom chapter 6, Competitive Research, and chapter 9, Quantitative Research: 14 pp. in all
- Just Enough Researchfrom chapter 5, User Research: interview structure and conducting the interview, 12 pp.
Due
- The problem statement% of the course
The technical side of brand: brand infrastructure, brand platforms, house of brands, and how the pieces fit together, with Hall on how you go and ask people things. Your problem statements are on the table today, each framed for the audience you chose and argued against the evidence.