ART 418 · Session 04 of 28 · Part I · Brand from Business Data
ART 418 04: Discovery Workshop
Wednesday, September 2
What design discovery is, from Dan Brown's Practical Design Discovery: the mindset, and how to frame a problem, with the framing canvas and five whys. With it, what makes research credible: sources, costs, and the difference between a claim and evidence. Soleio's talk on designers who ship is assigned today. In the workshop you start your project brief from the template, beginning with the worlds your personal statement named.
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Read before this class
- The brief
- Practical Design Discoverychapter 1, Discovery Defined, 16 pp.
- The Rise of Designers Who Shipvideo, 62 min. Assigned today; watch it before the seminar on Sep 21.
Materials
- The audience: the fill-in formThe blank form. Copy it into section 2 of BRIEF.md.
- The problem statement: the fill-in formThe one-page form, blank and then filled in. Export yours as a PDF for Blackboard.
- The boards: the fill-in formWhat each board page carries.
- The pitch: the fill-in formThe ten slides in Brown's five sections, with the next-steps worksheet behind them.
- BRIEF.md, the templateThe five headings for the project brief you start in class and keep adding to all semester.
- Templates for framing, audience, and the briefBrown's six traps and objectives, Davis's four dimensions, Hall's interview questions, in the authors' own words.
- The worksheets, three pages to printThe problem framing canvas, the five whys ladder, and the problem statement check.
- The forms, one packet to printBRIEF.md and the four forms in hand-in order: audience, problem statement, boards, pitch. Each form is a blank sheet and a filled-in sheet. Also one at a time: /handouts/ART-418-form-pitch.pdf and the rest.