ART 418 · Session 13 of 28 · Part II · Brand as Foundation
ART 418 13: Brand: Storytelling Workshop
Wednesday, October 7
The moodboarding and brainstorming process, in the room: themes, references, adjacent brands, and analogous technologies, all argued against the brief.
0 of 2 read
The reading
- The brief
- Creative Strategy and the Business of Designchapter 12, Sell Without Selling, 14 pp.
Due
- The explorations, in progress% of the course
Handed out
- The branddue Wednesday, November 4
The moodboarding and brainstorming process, in the room: themes, references, adjacent brands, and analogous technologies, all argued against the brief.