The boards, the form

Two or three boards, one per page, in one PDF on Blackboard before you leave. A board is a mood board or a style tile. Each one tests two or three descriptors: the words you would use for the brand, shown as pictures so the room can say whether the words mean the same thing to everyone. Two or three options, and no favorite among them.

What it is graded on: each board is labeled with the descriptors it tests, the options are genuinely different readings of the same words, and none of them is the throwaway.

The blank form, one per board

Board __ of __

• Descriptors tested. Two or three words.
• Reading. One sentence on how this board reads those words. "Authoritative as , not as ."
• Type. One display face, one text face, shown as a line each.
• Color. Three to five swatches with names.
• Images. Four to eight, each with a one-line credit.
• One object or screen from the audience's world.
• What I want feedback on.

Where to see one filled in

Not here. A filled-in form teaches the sentence that was already written in it, and the form is not the hard part; the evidence is. The demonstration is the deck shown in class, /lecture/art418-pitch-example.html, which runs an invented company all the way through the same forms in the same order and marks every invented figure with a dagger. Read it for the shape, and read slide 15 twice: it is the one that says which parts a demo is allowed to make up and your hand-in is not.