ART 418 22: Product-Market Fit

Wednesday, November 11, 2026 · Lecture

What fit means and how a brand argues for it: the offer, the price, the channels, and the signal you would accept as proof. The argument gets written into the brand book as its go-to-market chapter, and the landing page is where it becomes real.

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Class 22 of 28, ART 418, The Business of Design, Charleston Southern University, Fall 2026.