ART 418 20: Milestone 3: the brand, presented

Wednesday, November 4, 2026 · Critique

The brand showcase. Boards up before class, three minutes each arguing the identity against the brief. The rules work from the last three weeks is in the room too: where the machine already follows your brand, say so.

Due

- The brand.

Handed out

- The brand book, drafted, due Monday, November 16, 2026. - Reading for Design for Meaning: Storytelling, Mythology, and Meaning, read by Monday, November 9, 2026.

---

Class 20 of 28, ART 418, The Business of Design, Charleston Southern University, Fall 2026.