ART 418 17: Brand Systems: Voice and Language
Rendered from the course ledger for ART 418, The Business of Design, Charleston Southern University, Fall 2026
ART 418 17: Brand Systems: Voice and Language
Monday, October 26, 2026 · Lecture
The written side of the system: voice, naming, and the rules that govern copy. The storytelling strand from Sep 28, written down as rules this time.
Read before this class
- Altman, Don't Call It That. the opening sections of the workbook, through the first naming exercise, 24 pp.
Handed out
- Reading for Testing the System with AI, read by Wednesday, October 28, 2026.
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Class 17 of 28, ART 418, The Business of Design, Charleston Southern University, Fall 2026.