ART 418 13: Brand: Storytelling Workshop

Wednesday, October 7, 2026 · Workshop

The moodboarding and brainstorming process, in the room: themes, references, adjacent brands, and analogous technologies, all argued against the brief.

Read before this class

- Davis, Creative Strategy and the Business of Design. chapter 12, Sell Without Selling, 14 pp.

Due

- The explorations, in progress.

Handed out

- The brand, due Wednesday, November 4, 2026.

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Class 13 of 28, ART 418, The Business of Design, Charleston Southern University, Fall 2026.