ART 418 12: Seeing and Being Seen

Monday, October 5, 2026 · Seminar

Berger's Ways of Seeing, the week your direction becomes a brand. Episode 1 is screened in class: reproduction changed what an image is. Episode 2 is watched before class, and the discussion is how brands look at people and how people are taught to be looked at. The whole series is on the Internet Archive. Episode 3, Possessions, is optional, and episode 4 returns as reading in Part 2.

Read before this class

- Berger, Ways of Seeing. episode 2, Nude or Naked, watched before class, 30 min. - Mark and Pearson, The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. chapter 2, the twelve archetypes; a third of it tables and case stories, about 12 pp. of text.

Handed out

- Reading for Brand: Storytelling Workshop, read by Wednesday, October 7, 2026.

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Class 12 of 28, ART 418, The Business of Design, Charleston Southern University, Fall 2026.