ART 418 11: Creative Brief Studio

Wednesday, September 30, 2026 · Workshop

The pitch becomes the brief, in the room. The first half of class distills your pitch into the two-page creative brief that answers Davis's eleven questions; the second half starts the exploration while the brief is still warm. You leave with the brief turned in and the first references pinned.

Read before this class

- Davis, Creative Strategy and the Business of Design. chapter 7, the advanced strategy session, 12 pp.

Due

- The creative brief.

Handed out

- The explorations, due Wednesday, October 14, 2026. - The explorations, in progress, due Wednesday, October 7, 2026.

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Class 11 of 28, ART 418, The Business of Design, Charleston Southern University, Fall 2026.