ART 418 09: Process: Definition

Wednesday, September 23, 2026 · Lecture

Definition: the frameworks a brand uses to define itself and speak to its audience, now pressure-testing the strategy you just pitched before it becomes a brief. Anyone sent back on Monday re-pitches at the top of class.

Read before this class

- Davis, Creative Strategy and the Business of Design. chapters 5 and 6, ending with the Creative Strategy Framework, 24 pp.

Handed out

- Reading for Brand: Storytelling, read by Monday, September 28, 2026.

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Class 09 of 28, ART 418, The Business of Design, Charleston Southern University, Fall 2026.