ART 418 08: Milestone 1: the pitch

Monday, September 21, 2026 · Critique

Twenty pitches, three minutes each, standing: the product in one line, the problem you found, the audience you chose with evidence rather than assertion, and the ideas you want to carry into the brand. The one-page proposal you hand in carries the detail, and that page is what a client sees before any work starts. A pitch the room cannot follow is sent back and re-presented at the top of Wednesday.

Due

- The pitch and proposal.

Handed out

- Reading for Process: Definition, read by Wednesday, September 23, 2026.

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Class 08 of 28, ART 418, The Business of Design, Charleston Southern University, Fall 2026.