ART 418 06: Process: Discovery

Monday, September 14, 2026 · Lecture

The technical side of brand: brand infrastructure, brand platforms, house of brands, and how the pieces fit together, with Hall on how you go and ask people things. Your problem statements are on the table today, each framed for the audience you chose and argued against the evidence.

Read before this class

- Brown, Practical Design Discovery. from chapter 2, Frame the Problem: the sections on problem statements and project objectives, 10 pp. - Hall, Just Enough Research. from chapter 6, Competitive Research, and chapter 9, Quantitative Research: 14 pp. in all. - Hall, Just Enough Research. from chapter 5, User Research: interview structure and conducting the interview, 12 pp.

Due

- The problem statement.

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Class 06 of 28, ART 418, The Business of Design, Charleston Southern University, Fall 2026.