ART 418 05: Should designers design?

Wednesday, September 9, 2026 · Seminar

The debate over what designers do now: Soleio on designers who ship, Monteiro on design as a job, and how fast the ground is moving.

Read before this class

- Monteiro, Design Is a Job. chapters 1 and 2, 22 pp. - Davis, Creative Strategy and the Business of Design. chapter 10, the eleven questions a creative brief should answer, 12 pp.

Due

- The audience.

Handed out

- The problem statement, due Monday, September 14, 2026. - The pitch and proposal, due Monday, September 21, 2026. - Reading for Process: Discovery, read by Monday, September 14, 2026.

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Class 05 of 28, ART 418, The Business of Design, Charleston Southern University, Fall 2026.