# The pitch, recorded, due Mon Sep 21 Two files on the Blackboard assignment by 1:30 on Mon Sep 21: the deck as a PDF and the recording as an MP4. If the video will not upload, a link to it goes in the submission text. Ten minutes, your slides on screen, you in a corner with the camera on, your voice over them, and ten is a ceiling rather than a target. The deck is about ten slides, one per part of Brown's discovery document, in his order. Fill the outline below slide by slide; every slide already has a home in something you turned in. **Recording it.** Loom, PowerPoint's recorder, or Keynote and Google Slides with QuickTime or Zoom for the camera bubble. All of them are free. Camera on, lens at eye level, light in front of you, a plain wall behind. Export MP4, 1080p. The full setup is at meaninglayer.com/practice/recording-yourself. Name the product and the problem in the first thirty seconds: a room will sit through a slow build because it is in a room, and nobody watching a file will. About a minute a slide, with the direction slides running longer than the setup slides. Say the headline out loud before you explain it, and do not read the slide. One take you are willing to keep, and two run-throughs before you record will save you more time than editing. Record in a quiet room with the earbuds from your phone rather than the laptop microphone, because bad audio is what gets a pitch turned off. What it is graded on: the five sections present and in order; the problem statement and audience carried forward from Sep 9 and 14 with the question marks resolved; a concept, principles tied to findings, and two or three boards; a next-steps slide a client could sign; and an audience that could follow it. --- ## The deck, the blank outline | Slide | Section | What goes on it | Comes from | |---|---|---|---| | 1 | Objectives and outcomes | Product in one line: ____
Problem statement, verbatim: ____
Outcome: ____ | Sep 14 | | 2 | The problem, elaborated | Business context: ____
Technology context: ____ | BRIEF.md section 2 | | 3 | The problem, elaborated | The three audiences and the lean, with numbers: ____
Content context: ____ | Sep 9 | | 4 | The design direction | The concept, one line: ____ | Sep 14 studio | | 5 | The design direction | Principle 1: We learned ____. The implication is ____.
Principle 2: ____
Principle 3 (optional): ____ | Sep 14 studio | | 6 | The design direction | Board 1, descriptors: ____ | Sep 14 | | 7 | The design direction | Board 2, descriptors: ____ (Board 3 if made) | Sep 14 | | 8 | Supporting details | Question 1 and its answer: ____
Question 2: ____
Question 3: ____
One competitor screen, one trace: ____ | BRIEF.md section 4. Hall ch. 6 (the audit) and ch. 9 (the number with its context) | | 9 | Next steps | Scope: ____
Outputs: ____
Fidelity: ____
Time: ____
Priority: ____
What the work would cost: ____ | BRIEF.md section 15, and the worksheet below | | 10 | Close | The problem statement once more. The ask: ____ | | ## Next steps, worked out Answer these nine and slide 9 writes itself. What you have answered is what a client would sign, so it is worth more room than the slide gives it. - **Client.** ____ (the product's maker, real or as if) - **The problem.** One sentence, verbatim from the statement. ____ - **Scope.** Which aspects of the product this work focuses on. ____ - **Outputs.** The deliverables, named. ____ - **Fidelity.** How close each output comes to a finished thing. ____ - **Time.** A timeline against Oct 14, Nov 4, Dec 2. ____ - **Priority.** What comes first, and why. ____ - **What the work would cost.** A number, with the hours or the rate behind it. ____ - **Assumptions.** What has to be true for this to hold. ____ --- ## Where to see one filled in Not here. A filled-in form teaches the sentence that was already written in it, and the form is not the hard part; the evidence is. The demonstration is the deck shown in class, `/lecture/art418-pitch-example.html`, which runs an invented company all the way through the same forms in the same order and marks every invented figure with a dagger. Read it for the shape, and read slide 15 twice: it is the one that says which parts a demo is allowed to make up and your hand-in is not.